[Style of Real Estate Transaction Industry] Series Report 13 on the Reform of Real Estate Transaction Service: Serving the masses starts from the heart, and the business environment is reflected in th
editorial comment/note
Recently, "Fang Keyuan" launched the topic "Style of Real Estate Trading Industry", which published relevant reports on Do not forget your initiative mind’s mission in the reform of real estate trading services in all real estate trading centers in the city, and constantly displayed the spiritual outlook of real estate trading and property management industries. Please see article 13 today ↓
Series report on the reform of real estate transaction service (XIII)
Serving the masses begins with the heart, and the business environment is manifested in deeds.
-Qingpu District Real Estate Trading Center
"The matter of benefiting the people, the silk will be prosperous; The matter of limin must go at the end of it. " In order to thoroughly implement the National Regulations on Optimizing the Business Environment and continuously push forward various measures of the "streamline administration, delegate power, strengthen regulation and improve services" reform, Qingpu District Real Estate Trading Center responded positively to Do not forget your initiative mind and kept in mind its mission. Adhere to the people-centered concept, and let the "streamline administration, delegate power, strengthen regulation and improve services" reform dividend benefit the people.

▲ On July 19th, 2021, Ni Xiangjun, deputy head of Qingpu District, visited Qingpu Trading Center and held the "One Netcom Office Research Meeting".
First, deepen the reform process to achieve high-quality and efficient services
Since March 10, 2019, the tax payment and registration workflow involved in real estate transfer registration has been further integrated and optimized, reducing processing links, compressing processing time limit and improving service efficiency.
1. Reduce processing links
From the original process of "one window acceptance-separate examination-tax payment-certification", it has been optimized into two links: "acceptance" and "certification". Originally, it took 15 working days for citizens to run two departments and three windows; Now it takes five working days to run only one department and one window. All materials can be collected in a unified way and transferred internally to tax departments for further review. Within five working days, citizens will be able to pay taxes on the same day and get the certificate on the same day. It has greatly reduced the time cost of dealing with the masses and brought convenience to the masses.

▲ On April 6, 2021, the Promotion Meeting on Optimizing Business Environment Reform was held.
2. Integrate window functions
Integrate the functions of registration acceptance and tax payment window, and the real estate registration department and the tax department jointly set up an acceptance window to unify the acceptance materials and implement comprehensive acceptance; Set up a certification window together, and combine the tax payment, registration fee payment and certification work to ensure that the applicant can complete the tax payment and certification business at this window at one time.
3. Set up enterprise service area
On the basis of the reform of real estate registration service in 2019 to realize the transfer registration of factories and warehouses on the spot, the registration category will be further expanded, and the special window service will be extended to the special service area for real estate transfer registration between enterprises, so as to realize the reasonable diversion of registration business between enterprises and individuals. Integrate and optimize the workflow of transaction, taxation and registration. The transaction department will complete the house transaction audit on the spot, the tax department will complete the tax-related matters on the spot, and the registration department will complete the registration audit on the spot, so as to realize the real estate transfer registration between enterprises to pay taxes on the spot and issue certificates on the spot. One link (the processing time limit for real estate transfer registration between enterprises is adjusted to be completed on the spot, not exceeding 90 minutes) will complete the real estate transfer registration.
4. Mortgage registration "no meeting"
In order to improve work efficiency, reduce the running times of applicants and improve the service experience, this year, our district realized "approval without meeting" in mortgage registration. Through the "no-face-to-face handling", at present, if the purchaser needs to buy a house in this area, he can go to the bank to apply for a loan after confirming the housing and signing the relevant agreement with the intermediary. The application materials prepared for the loan will be directly converted into data information through the back office of the bank and automatically transmitted to the back office of the district planning and natural resources bureau and other departments. Buyers don’t need to prepare one more document to be submitted to the real estate transaction institution. It is not only convenient for ordinary people, but also improves the efficiency of information flow between banks and governments. Really realized that information is not asked by the people, but asked by the bank; A new model of doing things less and letting people run and data run.

▲ On April 9, 2021, a meeting was held to interpret the "Description of the Process of" Waiting for the Right "in the Registration of Housing Sale and Transfer".
Second, based on people-oriented, science and technology lead public services
1. Zero materials, zero running, never leaving home to do online signing.
Since December 25, 2019, the city has implemented the "New Regulations on Online Filing of Housing Lease Contracts", which simplifies the process of handling lease filing. Qingpu Trading Center responded positively, and Qi Xin made concerted efforts to make steady progress, seeking to build a one-stop public service platform, while continuously expanding services, better extending the reach of window services, introducing the service mode of one-stop platform, and developing self-service terminals. Now, ordinary people only need to hold the property right certificate, log in to WeChat and Alipay’s "Follow the Bid" applet or the "One Netcom Office" homepage of this city, and enter the information such as ID cards, real estate licenses and lease contracts of both landlords and tenants (which can be submitted online 24 hours a day), and complete the application after signature confirmation. After passing the verification, the leasing parties can obtain the electronic license of the Notice of Shanghai Housing Leasing Contract Filing with electronic seal the next day. There is no need to submit paper materials in the whole process, and there is no need to run any service window offline, which truly realizes the handling of "zero materials" and "zero running".
2. Intelligent and convenient, that is, to find out human nature at once.
In order to further optimize the business environment of this city, lower the threshold for ordinary people to consult the real estate registration files and improve the service level of facilitating the people and benefiting the people. The service hall of Qingpu Trading Center has opened a self-service inquiry service for real estate registration information for the public. On the self-service inquiry terminal set up in the lobby, citizens can check the registered housing and land registration information in the city under their own names through ID card and face recognition verification. At the same time, citizens can check the natural status and cadastral map of the real estate, whether there is any common situation, whether there is mortgage registration, seizure registration, advance notice registration or objection registration, etc. according to the location of the real estate through real-name authentication on the self-service inquiry terminal or the platform of the municipal government. The launch of the inquiry terminal makes people experience a convenient and beneficial service environment with less running windows and less queuing.
3. Do it at the wrong peak and online, and the epidemic prevention and control will not be relaxed.
Since the epidemic, the real estate market in Qingpu District has been in a hot state again, with rising transaction volume and increasing daily traffic. In order to divert customers who come to apply for a certificate, Qingpu Trading Center publicizes the consultation, appointment telephone number and online handling method in the acceptance hall, ensures the smooth consultation and appointment telephone number, and timely answers questions and telephone appointment guidance. Enterprises and the masses can apply for appointments in various ways, accept them flexibly, guide customers to handle business at peak hours, reduce the crowd density in the lobby, and effectively shorten the waiting time of customers in public places. In addition, make full use of the platform of "One Network Office" and "Online Handling with the Public Cloud" to minimize unnecessary on-site handling.

▲ Qingpu Trading Center Hall
Third, focus on people’s livelihood needs and help optimize the business environment.
1. Set up special windows to improve people’s livelihood.
Due to historical reasons, Jiaoyuan New Village Community in Zhujiajiao Town, Qingpu District has not completed the property certificate for more than 20 years. The construction of "Jiaoyuan New Village" has a special historical background. In the 1990s, in order to solve the housing problem of teachers, the municipal government put forward the "Guangsha Project", which was allocated to the majority of teachers after the houses were completed. This popular project was supported by the majority of teachers. The Jiaoyuan New Village in Zhujiajiao Town was built under this background. However, due to the accident of the personnel in charge of the real estate license of the town education commission at that time, some original materials were missing, and the remaining materials could not be verified with each other, which needed to be further proved from other managers and financial vouchers, resulting in difficulties in subsequent handling. This matter has been put on hold for many years. For many years, the issue of letters and visits in this community has been the focus of letters and visits in Qingpu District. After multi-department communication and coordination, Qingpu Trading Center set up a special contact group to face up to difficulties and persevere, in line with the principle of "respecting history and complying with laws and regulations" and safeguarding the legitimate rights and interests of the people without violating laws and regulations. With countless all-nighters to solve the long-standing problem of letters and visits for twenty years. On April 28, 2020, Qingpu Trading Center set up two special windows for online real estate second-hand housing service acceptance and real estate registration acceptance service, and coordinated the tax authorities to speed up the tax review process. In just two days, the acceptance, examination and approval, tax payment and distribution of the real estate registration certificates of 15 owners were completed.

▲ The owner of Jiaoyuan New Village in Zhujiajiao Town receives the real estate license.
2. Push the New Deal and do practical things
On January 22, 2021, the city’s latest purchase restriction policy was introduced. According to the requirements of the document, since March this year, the newly opened real estate in this city has been inquired about the centralized purchase restriction of new commercial housing. The developer will enter the customer’s purchase information and submit it to Qingpu Trading Center for subscription qualification review. After the review and confirmation, the developer can sign a house online contract.

▲ On January 22, 2021, a meeting was held to study and interpret the Opinions on Promoting the Stable and Healthy Development of the Real Estate Market in this Municipality.
For the smooth implementation of the "New Deal", all party member people in Qingpu Trading Center closely followed the requirements of learning and education on the history of the Party, solidly promoted the practical activity of "I do practical things for the masses", took various measures simultaneously, worked overtime and went all out to cope with this business peak. Since March this year, the subscription qualification review of new commercial housing in nine real estate projects, such as Yuelanyuan, Hongqiao Bay Mingdi, Future Yayuan, Mengzhuli and Xujing North City Merchants Yueting, has been carried out one after another. By the end of May, the subscription qualification review of 5,182 houses has been completed. In the process of reviewing the subscription qualification of new commercial housing, we can really do practical things and solve difficult problems for the masses, effectively promote the study and education of party history, and effectively improve the service quality.

▲ On March 31st, 2021, all staff of Qingpu Trading Center worked overtime to review the subscription qualification of new commercial housing.
3. One thing, one run
In April, 2021, Qingpu District Natural Resources Confirmation Registration Center and Qingpu District Real Estate Trading Center jointly set up a "one-thing special window" offline, so that customers can complete all the procedures of application, transaction, tax payment and license collection in the special window after applying for an appointment online, and the property certificate is "desirable". The transfer registration of house sales has also changed from "multi-department, multi-link and cross-system" to "one window, one link and one system".
4. Brighten documents and reduce materials
Qingpu Trading Center, as a peripheral sub-center of the administrative service center, strictly implements the work of "two exemptions from submission", that is, all materials issued by the municipal government departments are exempted in principle; Anyone who can provide electronic certificates, such as ID card, residence permit, marriage certificate, etc., will be exempted from paying physical certificates in principle, actively guide applicants to widely use the electronic certificate function of "with the bid", effectively reduce the collection of paper materials, and continuously improve the government service capacity and service level of the trading center.


▲ Honor Wall of Qingpu Trading Center
In the future work, Qingpu District Real Estate Trading Center will attach great importance to and form a joint force, further strengthen the sense of service, stimulate the wisdom and enthusiasm of taking on new tasks, make continuous efforts in the reform of business environment, constantly reform and innovate, persist in task sharing, work linkage and service collaboration, strengthen overall coordination, communication and cooperation, and form a strong joint force to ensure that every task and measure is implemented and achieved practical results.
Shangguan author: Fang keyuan