1905 movie network news On the afternoon of November 1st, sponsored by Sina Weibo, "The Original Clear Source — — The forum on how to empower high-quality actors was held in Beijing. Song Zhanling, director of theoretical research department of China Film Association, Jia Zhiqi, head of iQiyi Qixi Studio, Yan Dandan, producer of Youku Drama Center, Li Mo, director of I’m Fine in a Foreign Country, and Wang Juan, director of Weibo Star Operations, attended the forum and made speeches. At the end of the forum, a launching ceremony was held for the "Qingyun Plan" with actor empowerment as the core.
Since the release of the "Clear and Clear" special action of the Internet Office in 2021, the entertainment industry has clearly defined the requirements for artists’ moral conduct and artistic standards, and the actor market has also ushered in a series of changes. As the backbone of the film and television industry,
We need to pay more attention to the cultivation of artistic morality and character in order to make a difference.
There is no conflict between actors and stars.
At present, with the occurrence of various commercial marketing activities, the public has gradually come to realize that actors and stars are two identities. The former is like a grass-roots worker in the film and television industry, with most positive meanings, while the latter is an explosive household standing at the top of the pyramid, with even more negative meanings.
"In fact, actors and stars, the two identities can overlap and do not need to be distinct. However, in recent times, the over-packaging of stars has led everyone to be biased and think that marketing themselves must not be a good actor. " Song Zhanling shared her views. She believes that "a good actor can be a star at the same time", and there is no conflict between them.
In Song Zhanling’s view, the essential difference between actors and stars is that stars have certain commercial value. As a profession, an actor may become a commodity called "star" after being packaged by capital. Actors need to recognize their own foundation, and excellent works and character are indispensable.
"Soldiers who don’t want to be generals are not good soldiers, and actors who don’t want to be stars are not good actors. When an actor becomes a star, he begins to have public attributes, needs to bear corresponding social responsibilities, and needs more social responsibility. " Jia Zhiqi believes that the transition from actor to star is not only the change of identity, but also the promotion of responsibility. Stars have a public demonstration effect and need to pass more positive energy to everyone with the help of brokerage companies and audiences.
Since the launch of the "Clear and Clear" special campaign, many brokerage companies and stars have issued sensible idolize proposals. For artists, the greater the fame, the greater the responsibility.
Fitness is one of the important reference standards for angle selection.
For the production of film and television dramas, casting is a science. Among them, the fitness between actors and roles has become one of the important reference standards.
"Actors and characters in the play have a degree of adaptation, and the story is established when they are adapted. When the detective of the Republic of China chose the actor, the man first determined Leon, who is an actor with many years of experience and high emotional intelligence. " Jia Zhiqi thinks that the high fitness is an important reason for Leon to win this role.
Putting actors into suitable roles has become one of the methodologies of film and television drama production.
According to Jia Zhiqi, "The script of" Fog in the Octagonal Pavilion "which is being broadcasted has been grinded for four years, and the director knows the image of each character by heart." In casting, the director took the fitness as a reference and confirmed the role of Xuanliang at the first time.
"In the past, casting was done by actors or deputy directors, and they were stationed in major art universities and Hengdian all the year round to find suitable actors. This is the traditional casting method. Now there are special casting companies to do these things. The work content may be similar, but the method is more comprehensive. " Song Zhanling believes that the casting of film and television dramas is becoming more and more professional. Because improper casting will not only affect the quality of the final work, but also lower the reputation and box office.
In addition to fitness, the schedule arrangement and cost performance of actors are also one of the important factors to consider in casting. In addition, for the actors themselves, the stronger the role-shaping ability, the wider the road to play.
Excellent works are the best business cards for actors.
For actors, the pay should not be the only criterion to measure whether to participate in a work.
"Actors should put their greed on their own creation, not elsewhere." Li Mo believes that actors need to recognize their core competitiveness. Excellent works are the best business cards for actors, not their pay.
"After reading the script, I said that I really want to play this play. For actors, bad plays will ruin their own brands. Don’t take the interests so seriously and pick up their own suitable roles. " As the producer of the hit drama Sten in 2021, Yan Dandan recalled some insights in the film production process.
Literary works with good reputation are the best passport for actors to become stars. A good publicity platform has accelerated this transformation process.
"From the platform point of view, the most hopeful thing is to dig out good works and actors who come out of them. Most users in Weibo are those who pay attention to TV dramas. This is also the best point for Weibo to help stars maintain and enhance market popularity. " Wang Juan said that, taking Stent as an example, the market popularity of the starring role was mainly concentrated in the publicity period of the series, and then "no such person was found".
In view of this situation, the platform found that there are bright spots in the interaction between Vin and fans by helping to sort out. Therefore, this time as an opportunity, a series of marketing activities were planned and achieved good results. In addition, during the hot broadcast, the platform showed its unknown side through in-depth communication with the starring role and related planning, which narrowed the distance with the audience.
At the end of the forum, Song Zhanling, Li Mo and other guests took the stage to jointly launch the "Qingyun Plan". The program will provide more exhibition opportunities for new actors through "proposition composition" and other forms. For mature actors, more tracks and possibilities will be provided.
